![The new Nike advert is all about diversity in sport – but where are all the Asians? | The Independent | The Independent The new Nike advert is all about diversity in sport – but where are all the Asians? | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/02/13/12/nikead.jpg?quality=75&width=982&height=726&auto=webp)
The new Nike advert is all about diversity in sport – but where are all the Asians? | The Independent | The Independent
![Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic – Campaign Middle East Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic – Campaign Middle East](https://campaignme.com/wp-content/uploads/2020/09/Nike-spent-3.59bn-on-advertising-in-2020-closed-5.1-of-its-retail-shops-amid-pandemic.jpg)
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic – Campaign Middle East
![London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she](https://c8.alamy.com/comp/2GKDT6P/london-uk-14-september-2021-at-nike-town-at-oxford-circus-in-the-heart-of-the-west-end-giant-screens-show-images-of-tennis-prodigy-emma-raducanu-taken-a-moment-after-she-won-the-us-open-tennis-tournament-emma-raducanu-is-sponsored-by-nike-and-expected-to-be-able-to-build-a-lucrative-career-with-sponsorships-and-commercial-endorsements-due-to-her-extraordinary-sporting-ability-combined-with-good-looks-youth-and-multi-cultural-appeal-based-on-her-joint-romanian-and-chinese-heritage-anna-watsonalamy-live-news-2GKDT6P.jpg)
London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she
![London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she](https://c8.alamy.com/comp/2GKDT73/london-uk-14-september-2021-at-nike-town-at-oxford-circus-in-the-heart-of-the-west-end-giant-screens-show-images-of-tennis-prodigy-emma-raducanu-taken-a-moment-after-she-won-the-us-open-tennis-tournament-emma-raducanu-is-sponsored-by-nike-and-expected-to-be-able-to-build-a-lucrative-career-with-sponsorships-and-commercial-endorsements-due-to-her-extraordinary-sporting-ability-combined-with-good-looks-youth-and-multi-cultural-appeal-based-on-her-joint-romanian-and-chinese-heritage-anna-watsonalamy-live-news-2GKDT73.jpg)
London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she
SOLELINKS on Twitter: "Ad: NEW Nike Air Force 1 Low Mesh dropped via JD Sports UK Black:https://t.co/n85tk607o6 Red:https://t.co/dpZ2Dglxb1 UK sizing, US shipping available https://t.co/N3t1Axpw05" / Twitter
![London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she](https://c8.alamy.com/comp/2GKDT78/london-uk-14-september-2021-at-nike-town-at-oxford-circus-in-the-heart-of-the-west-end-giant-screens-show-images-of-tennis-prodigy-emma-raducanu-taken-a-moment-after-she-won-the-us-open-tennis-tournament-emma-raducanu-is-sponsored-by-nike-and-expected-to-be-able-to-build-a-lucrative-career-with-sponsorships-and-commercial-endorsements-due-to-her-extraordinary-sporting-ability-combined-with-good-looks-youth-and-multi-cultural-appeal-based-on-her-joint-romanian-and-chinese-heritage-anna-watsonalamy-live-news-2GKDT78.jpg)